In a world of constant digital noise, marketing leaders need more than impressions—they need attention, trust, and measurable results. Supply chain podcasts have emerged as one of the most effective ways to achieve that, offering a platform to extend your reach to hard-to-access decision-makers, build authentic thought leadership, drive demand and generate qualified leads, and strengthen both brand recognition and visibility.

Inside This White Paper, You’ll Learn:

• Why 80% of podcast listeners take action after hearing an ad—and how to leverage that to drive pipeline.

• How to use storytelling to humanize your brand and create lasting audience loyalty.

• Proven ways podcasts can elevate brand awareness, support sales enablement, and accelerate deal cycles.

• Four key steps to producing standout podcasts that deliver measurable ROI.

• Real-world success stories from leading brands like Mattel, Colgate-Palmolive, Georgia-Pacific, and more.